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Now think of an unpleasant memory, something you think about that makes you feel bad. Now make the picture dimmer and dimmer. ... If you turn the brightness down far enough it won't bother you any more. You can save yourself thousands of dollars in psychotherapy bills.

I learned these things from people who did them already One woman told me that she was happy all the time; she didn't let things get to her. I asked her how she did it, and she said "Well, those unpleasant thoughts come into my mind, but I just turn the brightness down."

Brightness is one of the "submodalities" of the visual modality. Submodalities are universal elements that can be used to change any visual image, no matter what the content is. The auditory and kinesthetic modalities also have submodalities, but for now we'll play with the visual submodalities.

Brightness is only one of many things you can vary. Before we go on to others, I want to talk about the exceptions to the impact brightness usually has. If you make a picture so bright that it washes out the details and becomes almost white, that will reduce, rather than increase, the intensity of your feelings. Usually the relationship doesn't hold at the upper extreme. For some people, the relationship is reversed in most contexts, so that increasing brightness decreases the intensity of their feelings.

Some exceptions are related to the content. If your pleasant picture is candlelight, or twilight, or sunset, part of its special charm is due to the dimness; if you brighten the image, your feelings may decrease. On the other hand, if you recalled a time when you were afraid in the dark, the fear may be due to not being able to see what's there. If you brighten that image and see that there's nothing there, your fear will decrease, rather than increase. So there are always exceptions, and when you examine them, the exceptions make sense, too. Whatever the relationship is, you can use that information to change your experience.

Now let's play with another submodality variable. Pick another pleasant memory and vary the size of the picture. First make it bigger and bigger, . . . and then smaller and smaller, noticing how your feelings change in response. . . .

The usual relationship is that a bigger picture intensifies your response, and a smaller picture diminishes it. Again there are exceptions, particularly at the upper end of the scale. When a picture gets very large, it may suddenly seem ridiculous or unreal. Your response may then change in quality instead of intensity — from pleasure to laughter, for instance.

If you change the size of an unpleasant picture, you will probably find that making it smaller also decreases your feelings. If making it really big makes it ridiculous and laughable, then you can also use that to feel better. Try it. Find out what works for you.

It doesn't matter what the relationship is, as long as you find out how it works for your brain so that you can learn to control your experience. If you think about it, none of this should be at all surprising. People talk about a "dim future" or "bright prospects." "Everything looks black." "My mind went blank." "It's a small thing, but she blows it all out of proportion." When someone says something like that, it's not metaphorical; it's usually a literal and precise description of what that person is experiencing inside.

If someone is "blowing something out of proportion," you can tell her to shrink that picture down. If she sees a "dim future," have her brighten it up. It sounds simple, . . . and it is.

There are all these things inside your mind that you never thought of playing with. You don't want to go messing around with your head, right? Let other people do it instead. All the things that go on in your mind affect you, and they are all potentially within your control. The question is, "Who's going to run your brain?"

Next I want you to go on to experiment with varying other visual elements, to find out how you can consciously change them to affect your response. I want you to have a personal experiential understanding of how you can control your experience. If you actually pause and try changing the variables on the list below, you will have a solid basis for understanding the rest of this book. If you think you don't have the time, put this book down, go to the back of the bus, and read some comic books or the National Enquirer instead.

For those of you who really want to learn to run your own brain, take any experience and try changing each of the visual elements listed below. Do the same thing you did with brightness and size: try going in one direction . . . and then the other to find out how it changes your experience. To really find out how the your brain works, change only one element at a time. If you change two or more things at the same time, you won't know which one is affecting your experience, or how much. I recommend doing this with a pleasant experience.

1. Color. Vary the intensity of color from intense bright colors to black and white.

2. Distance. Change from very close to far away.

3. Depth. Vary the picture from a flat, two–dimensional photo to the full depth of three dimensions.

4. Duration. Vary from a quick, fleeting appearance to a persistent image that stays for some time,

5. Clarity. Change the picture from crystal–clear clarity of detail to fuzzy indistinctness.

6. Contrast. Adjust the difference between light and dark, from stark contrast to more continuous gradations of gray.

7. Scope. Vary from a bounded picture within a frame to a panoramic picture that continues around behind your head, so that if you turn your head, you can see more of it.

8. Movement, Change the picture from a still photo or slide to a movie.

9. Speed. Adjust the speed of the movie from very slow to very fast.